Founder/Co-Founder/ Head of Product Marketing

Remote

Overview

Our partner is launching a new venture builder direction focused on creating and scaling B2B SaaS products. They use their own products in day-to-day work, which gives them a unique perspective on what it means to build software that actually solves real problems.

Our partner is looking for their first Head of Product & Growth who will fully own the product — its strategy, growth, and business outcome. This is someone who thinks and acts like a founder — testing hypotheses, iterating fast, making data-driven decisions, and owning the outcome.

The candidate should be confident in both Product management and Product marketing, as they will handle both hands-on, without a dedicated marketing team behind them.

Main Responsibilities

Product & Market

  • Deep understanding of the market: competitors, niches, customer signals
  • ICP definition, JTBD frameworks, product-market fit hypotheses
  • Roadmap influence: feature proposals based on market insights
  • Decision-making: launch, pivot, or kill a direction
  • Day-to-day collaboration with the dev team: writing specs, prioritizing backlog, reviewing builds, unblocking delivery

Positioning & Marketing

  • Messaging, value proposition, and landing page narrative for the product
  • Go-to-market strategy for new features and pricing experiments
  • Hands-on execution of customer acquisition: running and optimizing paid and organic channels using AI-powered marketing tools
  • Building and iterating on landing pages, onboarding flows, marketing campaigns, and conversion assets — independently, with a modern AI stack

Growth & Monetization

  • Full ownership of MRR, conversion, retention, and churn
  • North-star metrics definition and funnel hypotheses
  • Experimentation loops: test → data → decision → scale

Budget & Resources

  • Autonomous management of ad budgets within approved limits
  • Preparation of investment proposals for the Board of Directors

Mandatory Requirements

  • Experience in product management and product marketing for digital or SaaS products, or a proven track record of independently launching and growing a product or business line — from hypothesis to outcome
  • Entrepreneurial mindset: ability to move fast under uncertainty
  • Hands-on experience with growth metrics: activation, conversion, retention, MRR
  • Ability to run structured experiments and draw actionable conclusions from data
  • High autonomy — comfortable operating without top-down instructions
  • AI-first approach: active use of AI tools to improve speed and quality of work
  • English — Upper-Intermediate or higher (strong B2+)

We offer

  • Act as the CEO of a product
  • Direct collaboration with the Board of Directors and participation in quarterly product reviews
  • Equity — if the products grow, you grow with them
  • Opportunity to act as CEO across multiple products as the portfolio grows
  • A real entrepreneurial role within a structured environment: decision-making freedom backed by a strong development team