Senior User Acquisition Manager

Overview

We’re looking for a Senior User Acquisition Manager to take our growth to the next level. In this role, you’ll lead the strategy and execution of large-scale performance marketing campaigns, work closely with our game and creative teams, and leverage data-driven insights to scale our portfolio globally.

If you thrive at the intersection of creativity and analytics, and want to be part of a fast-moving team that lives and breathes games, our company is the place for you.

Main Responsibilities

– Lead the planning, execution, and optimization of multi-channel UA campaigns (including Meta, Google, TikTok, Unity, AppLovin, DSPs, and emerging channels)
– Manage and scale blended campaigns across paid and organic, ensuring optimal spend allocation and sustainable ROAS/LTV
– Collaborate with product, data, and creative teams to align UA strategies with game performance, testing roadmaps, and market trends
– Analyze cohort data, retention, and monetization metrics to refine acquisition strategies and maximize portfolio growth
– Own UA reporting, forecasting, and budget management, presenting clear insights and recommendations to leadership

Mandatory Requirements

– 2+ years of experience in mobile user acquisition within gaming for products with over 30% IAP
– Proven track record of scaling blended campaigns and managing multi-million-dollar monthly budgets
– Strong analytical skills with deep knowledge of MMPs (AppsFlyer/Adjust), attribution modeling, and data visualization tools
– Expertise in cross-channel media buying, creative testing frameworks, and campaign automation
– Strategic thinker with excellent communication skills and the ability to influence cross-functional teams

We offer