Head of Marketing (FinTech)

Remote

Overview

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Шукаємо Head of Marketing у ліцензований фінтех продукт

Оптимізація існуючого маркетингу, свобода рішень, 

Тісна співпраця з C-рівнем. Початок нової епохи. 

 

Main Responsibilities

  • Manage the development and execution of marketing strategies, focusing on achieving campaign goals and enhancing brand visibility.
  • Lead the marketing team to ensure seamless collaboration, productivity, and the attainment of departmental objectives.
  • Establish and monitor KPIs and ROI for diverse traffic channels to optimize resource allocation and enhance marketing effectiveness.
  • Utilize advanced analytics tools to analyze performance metrics and derive actionable insights for continuous optimization.
  • Deliver regular reports on marketing channel efficiency and team performance, showcasing progress towards strategic targets.
  • Manage various marketing channels including email, database, social media, and search engine strategies, emphasizing engagement and ROI.
  • Oversee the publication of internal and external content such as press releases, articles, and partnership promotions to maintain brand relevance.
  • Drive international market expansion initiatives by launching projects, refining product packaging, and strengthening brand presence.
  • Collaborate with cross-functional teams to align marketing initiatives with overarching business goals and regulatory standards.
  • Conduct comprehensive market research and competitor analysis to inform strategic marketing and product decisions.
  • Coordinate event logistics during conferences, ensuring effective branding, booth setup, and promotional activities.
  • Maintain and update departmental resources such as Confluence and Brand Book with current and pertinent information.

Mandatory Requirements

  • Minimum 3 years of experience in a marketing leadership role, 5 years in Marketing (including international experience)
  • Proven track record of developing and executing successful marketing strategies that drive business growth
  • Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics
  • Excellent communication, collaboration, and leadership skills
  • Experience managing and developing a high-performing marketing team
  • Data-driven approach with a strong understanding of marketing KPIs and ROI measurement
  • Excellent written and verbal communication skills
  • Ability to work effectively in a fast-paced and dynamic environment
  • Experience with project management methodologies
  • A passion for technology and innovation
  • Advanced level of English proficiency
  • Creativity skills

As a plus

Experience working for the FinTech company
Experience with B2B and B2C audiences on an international level

We offer

  • Empowerment Through Professional Development:
    • Yearly allocation for advancing your professional expertise
  • Unlock Your Potential:
    • Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance
    • Performance reviews are anchored in KPIs, ensuring recognition is merit-based
  • Make a Lasting Impact:
    • Work on unique projects where your contributions can reshape company-wide processes
    • Bring your ideas to the table and earn exceptional bonuses through our PayDo Ideas Hub
  • Flexible and People-Centric Culture:
    • Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation
    • Days of paid sick leave annually, accommodating emergencies and medical needs
    • Additional holidays aligned with your local calendar