Head of Marketing

Remote

Overview

Are you ready to lead the transformation?
We are looking for a Head of Marketing for a licensed fintech product
Optimisation of existing marketing, freedom of decisions,
Close cooperation with C-level. The beginning of a new era.

Main Responsibilities

– Manage the development and execution of marketing strategies for B2B and B2C customers, focusing on achieving campaign goals and enhancing brand visibility

– Lead and motivate the marketing team to ensure seamless collaboration, high productivity, and the successful attainment of departmental goals

– Establish and monitor KPIs and ROI for various marketing channels to optimise resource allocation and maximise marketing effectiveness

– Utilise advanced analytics tools to analyse performance data, identify trends, and derive actionable insights for continuous campaign optimisation

– Produce regular reports on marketing channel efficiency and team performance, demonstrating progress towards strategic targets and the impact of marketing activities on business growth

– Manage and execute integrated marketing campaigns across multiple channels, including email, database marketing, social media, SEM, and content marketing, with a strong focus on engaging audiences

– Oversee the creation and publication of high-quality content, such as case studies, white papers, webinars, and industry articles, to establish thought leadership and build brand authority

– Drive international market expansion initiatives by adapting marketing strategies, refining product messaging, and strengthening brand presence in key markets

– Collaborate closely with cross-functional teams, including sales, product development, and customer success, to align marketing initiatives with overarching business objectives and ensure a consistent customer experience

– Conduct in-depth market research and competitor analysis to identify emerging trends, understand customer needs, and inform strategic marketing and product decisions

– Coordinate and manage the logistics of events and conferences, ensuring effective branding, impactful booth presence, and successful lead generation activities

– Maintain and update departmental resources, including marketing plans, brand guidelines, and competitor analysis reports, to ensure all team members have access to the latest information and best practices

Mandatory Requirements

– 5+ years of marketing experience, with at least 3 years in a marketing leadership role

– Proven track record of developing and executing successful marketing strategies that drive business growth

– Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics

– Excellent communication, collaboration, and leadership skills with the ability to motivate and inspire a team

– Experience managing and developing a high-performing marketing team

– Data-driven approach with a strong understanding of marketing KPIs and ROI measurement

– Ability to work effectively in a fast-paced and dynamic environment

– Advanced level of English proficiency, Fluent level of Ukrainian or Russian languages

As a plus

– Marketing experience in a FinTech company (specifically Electronic Money Institution)

– Experience with B2B and B2C audiences on an international level (low-medium-hight risk industries)

We offer

  • Empowerment Through Professional Development:
    • Monthly investment in your English learning
    • Yearly allocation for advancing your professional expertise
  • Unlock Your Potential:
    • Transparent career growth with opportunities to achieve (based on exceptional performance)
    • Performance reviews are anchored in KPIs, ensuring recognition is merit-based
  • Make a Lasting Impact:
    • Work on unique projects where your contributions can reshape company-wide processes
    • Bring your ideas to the table and earn exceptional bonuses
  • Flexible and People-Centric Culture:
    • Days of paid vacation annually, with the flexibility to transfer unused days or receive compensation
    • Days of paid sick leave annually, accommodating emergencies and medical needs
    • Additional holidays aligned with your local calendar
  • Compensation & Incentives:
    • Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets
  • Ownership & Initiative: Specialists who take charge and make a difference
  • Collaboration & Communication: Together, we achieve more by sharing ideas and insights