– Building and developing CRM and CLM (customer lifecycle management) strategy
– Development, launch, and analytics of automated campaigns (email, in-app, push, SMS)
– Customer segmentation based on data (behavior, demographics, activity history)
– Increasing user retention and reducing churn rate
– Working with analytical tools: data collection, analysis, and presentation
– Hypothesis building, A/B testing, and implementation of solutions
– Organization of events and activities to enhance customer engagement
– Structuring and prioritizing the backlog of the direction
– Writing technical documentation
– Team coordination: sprint planning, regular meetings, feedback sessions
– Gathering and integrating feedback from users and stakeholders